Writing
How to Outline a Gothic Novel
An Australian writer’s walkthrough of outlining a gothic novel: what gothic horror is, its conventions, and how to structure the plot.
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Insights & Stories
The Blog.
Practical advice, industry analysis and stories from inside the publishing world — written for authors at every stage of the journey.
Latest Articles
More from the Editorial Team.
Writing
Publishing
How Much Does It Cost to Self-Publish in Australia?
A line-by-line breakdown of what editing, cover design, formatting, printing and distribution actually cost, and where authors overspend.
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Editing
What a Developmental Edit Actually Changes
Structure, pacing, character and argument. What a developmental editor looks for, what they leave alone, and how to read the report you get back.
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Design
Designing a Cover That Works at Thumbnail Size
Most readers meet your cover at 120 pixels wide. Here is how genre signalling, contrast and title hierarchy survive that shrink.
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Publishing
ISBNs and Imprints Explained for Australian Authors
Who issues an ISBN in Australia, how many you need, what an imprint is, and why registering in your own name matters more than authors expect.
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Marketing
Building a Mailing List Before Your Launch
The one audience no platform can take away from you. Reader magnets, signup placement, and what to send between books.
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Audio
Audiobooks Are the Fastest-Growing Format. Should You Make One?
Production costs, narrator casting, Audible’s spec, and an honest look at which titles earn their audiobook back and which do not.
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Distribution
Getting Your Book Into Australian Bookshops
Print-on-demand makes your book orderable. Getting it onto a shelf is a different conversation. What actually moves a bookseller.
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Writing
How to Write a Memoir People Want to Read
Everything happened, but not everything belongs. Choosing a through-line, handling real people, and knowing where to start the story.
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Good to know
About The Blog.
A few questions readers ask about how the blog is written, updated and shared.
Talk to our teamWe publish roughly one article a week. Each is written or commissioned by the team that does the work — editors, designers and marketers — rather than an outside content agency, so the advice reflects what we actually see across the books we publish.
Our in-house editorial team, with occasional pieces from the designers and audio producers. Where an article covers pricing, timelines or industry data, we say where the numbers come from.
Yes. Join the author mailing list and you will get new articles as they publish, along with occasional notes on submission windows and events. No more than a couple of emails a month.
Short quotes with a link back are welcome. For a full reprint, email us first — we will usually say yes for author newsletters and writing groups, and we will ask for a canonical link so the original keeps its search ranking.